The Law Firm CMO Podcast: Honest insights and proven strategies for predictable Law Firm growth

Law Firm Marketing Metrics: What to Track (and What to Ignore)

Episode Summary
In this episode of Circle of Trust, Keith Dyer, founder of LexGrow, breaks down the essential marketing metrics every law firm should track to drive predictable growth. He explains why focusing on cost per acquisition, intake processes, and lead quality is far more important than chasing vanity metrics like social media impressions. Keith also shares practical tools and systems that firms of any size can use to simplify their data and measure true ROI.
Key Timestamps
00:00 – Keith Dyer shares the importance of tracking meaningful marketing metrics.01:30 – The most critical number every firm needs to know.03:15 – Using CRMs and case management software to collect data.05:00 – Measuring overall marketing effectiveness across all campaigns.07:45 – Why social media views don’t equal growth.09:20 – How to evaluate whether your marketing attracts the right clients.10:30 – Recommendations like CallRail, Google Analytics, and CRM integrations.12:00 – Why the metrics are the same no matter the firm’s size.12:30 – Who should be involved in performance discussions.13:15 – Simple actions firms can take this week to get started.
About the Show
Circle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring attorney Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.

How to Improve Your Law Firm Website to Get More Clients

Episode Summary
Keith Dyer explains why many law firm websites underperform, what actually drives conversions, and how to balance SEO, messaging and user experience so a site becomes a reliable lead source — not a marketing money pit. He shares practical fixes that firms can implement immediately and strategic priorities for long-term gains.
Timestamps
00:00 - Episode intro and topic overview.00:46 - Why many law firm websites fail (either ignored or over-emphasized).02:31 - Common conversion killers: poor CTAs, cluttered layouts, missing contact options.04:16 - Modern lead nurture: chatbots, video, and simple call/form choices that qualify leads.06:01 - Visual polish vs. conversion: when “looking good” hurts SEO and load times.07:31 - SEO + content strategy: technical SEO + consistent, relevant content to drive organic traffic.09:31 - Messaging: why the website must be client-focused and address visitors’ top questions immediately.11:16 - Practice area differences: same design principles but tailored content per practice.12:31 - Measuring performance: track website-specific phone numbers, form submissions, and conversion rates.14:01 - Low-cost fixes: prioritize conversion elements on the current site and iterate before a full redesign.
About the Show
Circle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring attorney Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.About Keith Dyer
Keith Dyer is the founder of LexGrow, a law-firm growth strategist who helps attorneys scale with predictable systems, data-driven marketing, and operational playbooks. He focuses on helping firms convert web traffic into real clients through better intake, CRM, and marketing alignment.

Fast Growth vs. Smart Growth: How to Avoid the Plateau Trap

Episode Summary
In this episode of Circle of Trust, Keith Dyer, founder of LexGrow and a law firm growth strategist, breaks down the difference between chasing fast growth and building smart, sustainable growth. Many firms fall into the trap of scaling quickly without the right systems in place, which often leads to overwhelmed staff, client dissatisfaction, and stalled progress. Keith shares proven strategies on how to avoid these pitfalls by focusing on intentional planning, coaching, cash flow management, and building the right infrastructure to support predictable law firm growth.
Key Timestamps
00:02 – Risks of growing too fast without a strong foundation00:05 – The difference between fast growth and smart growth00:07 – How growth strategies shift at different revenue stages00:10 – A real-world story of a firm breaking through a plateau00:13 – Why intake is the first priority when everything feels urgent00:15 – The overlooked role of intake teams vs. the emphasis on marketing
About the Show
Circle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.

How to Build a Law Firm Intake System That Drives Growth

Episode Summary
In this episode of Circle of Trust, law firm growth expert Keith Dyer, founder of LEXGRO, explains why intake is one of the most critical business functions in a law firm. He breaks down the biggest mistakes firms make with intake, the importance of training intake staff, and how to build processes that consistently convert leads into clients.
Keith emphasizes that intake should be treated as a sales function, not just phone answering. He shares real-world stories of law firms losing cases due to broken systems, poorly trained staff, and lack of empathy in client interactions. Keith also highlights the tools, metrics, and training methods that transform intake into a growth-driving engine for law firms.
Listeners will learn how to identify weak spots in their intake process, measure ROI from improvements, and take the first steps toward building a system that increases conversions and revenue.
Key Timestamps
01:15 – Why intake is the most important function in a law firm02:20 – Common intake mistakes that cost firms leads and revenue04:10 – The importance of empathy, speed, and process in intake success06:00 – Why intake must be treated like a sales department07:25 – How intake data strengthens marketing and client targeting09:15 – Tools and systems that support effective intake11:00 – Why staff training is essential for intake performance12:20 – Measuring ROI from intake improvements13:40 – The first step for law firms looking to optimize intake
About the Show
Circle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.

Do You Really Need to Advertise? The Truth About Law Firm Marketing Spend

Episode Summary
Keith Dyer examines the essentials of law firm advertising, focusing on when firms are ready to invest in paid campaigns. The episode highlights signs of unpreparedness, such as inadequate conversion tracking, and the need to strengthen intake processes before scaling marketing efforts. It discusses budgeting strategies based on revenue, balancing digital and traditional marketing, and leveraging community engagement to build word-of-mouth referrals for sustainable growth.
Key Timestamps
00:00 - Show Introduction and Welcome
01:30 - Signs a Firm Is Not Ready for Advertising
05:00 - Building a Strong Intake System
09:00 - Evaluating Revenue for Marketing Budgets
13:00 - Strengthening Operations Before Paid Campaigns
17:00 - Measuring Return on Ad Spend
21:00 - Examples of Effective Law Firm Ads
25:00 - Common Advertising Pitfalls
29:00 - Generating Leads Without Paid Ads
33:00 - Role of Word-of-Mouth in Marketing
37:00 - Budget Planning for Law Firm Advertising
41:00 - Conclusion and Call to Action
About the Show
The Law Firm CMO Podcast is a podcast dedicated to empowering ambitious law firms with proven strategies for predictable growth. Featuring attorney Keith Dyer, the show delivers honest insights and practical advice to help firms scale with confidence, clarity, and consistency. It guides law firm owners in building sustainable marketing and operational systems to move beyond guesswork and achieve lasting success.

From Referrals to Reliable Revenue: Building a Marketing System That Delivers

Episode Summary
Keith Dyer discusses strategies for law firms to achieve predictable and sustainable growth by moving beyond reliance on referrals. The episode covers the importance of combining digital and traditional marketing, optimizing intake processes, and building a strong brand to attract and retain clients. It highlights the need for tracking conversions and avoiding inexperienced marketers to ensure consistent client acquisition and long-term visibility.
Key Timestamps
00:00 - Show Introduction and Welcome
01:30 - Why Referrals Alone Are Unsustainable
05:00 - Elements of a Reliable Marketing System
09:00 - Role of Traditional Marketing in Law Firms
13:00 - Importance of Digital Marketing and SEO
17:00 - Balancing Short-Term Wins and Long-Term Visibility
21:00 - Opportunities for Non-Personal Injury Firms
25:00 - Critical Role of Intake and Conversion Tracking
29:00 - Defining and Building a Law Firm Brand
33:00 - Common Mistakes in Marketing Transitions
37:00 - Importance of Experienced Marketing Counsel
41:00 - Conclusion and Call to Action
About the Show
Circle of Trust is a podcast dedicated to helping ambitious law firms achieve predictable growth through proven marketing and operational strategies. Featuring Keith Dyer, the show provides honest insights and actionable advice to scale practices with confidence, clarity, and consistency. It empowers law firm owners to move beyond guesswork and build sustainable systems for client acquisition and retention.

Why Your Law Firm’s Growth Stalled (And How to Restart the Momentum)

Episode Summary:
In this episode of "Circle of Trust," law firm CMO Keith Dyer delves into why law firms experience plateaus in growth and what to do about it. Keith outlines the internal and external factors that lead to stagnation, shares diagnostic tools to identify bottlenecks, and offers actionable strategies for scaling past $3M and beyond. From digital presence to intake process management, this conversation is essential for law firm leaders serious about sustainable, scalable growth.
Key Timestamps:00:01 – Show Introduction00:22 – Guest Introduction00:53 – Early Warning Signs of Stalled Growth01:25 – Common Causes of Growth Plateaus03:10 – Marketing Systems vs. Internal Capacity04:06 – How to Diagnose the Source of the Slowdown05:08 – Importance of the Intake Process06:15 – Internal Audits and Conversion Chain Management07:15 – Leadership Accountability and Business Education08:11 – Mistaking Activity for Progress09:13 – Shiny Object Syndrome in Law Firm Marketing10:21 – Navigating Modern Tools and AI Solutions10:26 – Success Story: Growing from $3M to $10M+13:07 – Prioritizing What to Fix First14:29 – What “Digital Presence” Really Means by Practice Area15:56 – Quick Checkpoint for Stagnant Firms17:12 – Evaluating Vendor and System Performance17:31 – Outro and How to Connect with Keith
About the Show: "Circle of Trust" brings together law firm leaders and marketing experts to explore what it really takes to scale a practice predictably and profitably. This show unpacks the strategies and systems that create sustainable growth in modern law firms.

Welcome to The Circle of Trust: Meet Keith Dyer & The Mission Behind Law Firm Growth

Episode Summary:In this kickoff episode of Circle of Trust, host Kevin Rosenquist interviews LEXGRO founder and Chief Marketing Officer Keith Dyer about his journey from corporate America to the front lines of legal marketing. Keith shares how he turned a background in telecom and general advertising into a specialized, scalable system that helps law firms grow predictably—from zero to six figures, and from seven to eight. The conversation dives deep into the mistakes law firms make with marketing, why predictable growth requires process, and how branding, strategy, and long-term vision all play a part in sustainable law firm success.
 
Timestamps:00:00 – Introduction to the Circle of Trust podcast
01:00 – Keith’s background in corporate telecom and advertising
03:30 – Working with his mother and the start of his first agency
04:45 – How he got into law firm marketing
06:00 – Building his first personal injury firm from $3M to $10M/year
07:00 – LEXGRO’s tailored approach for firms at different revenue levels
08:00 – The biggest mistake: trusting the wrong people
09:15 – Why ROI obsession hurts more than it helps
12:00 – Understanding the “conversion chain”
13:30 – Why referrals aren’t free, but essential
14:30 – Predictable growth requires long-term strategy
18:00 – Why this show is called Circle of Trust
 
About the Show:Circle of Trust offers honest insights and proven strategies for law firms seeking predictable growth. Hosted by Kevin Rosenquist and featuring LEXGRO founder Keith Dyer, each episode delivers real-world advice with no gimmicks and no vendor bias, just strategic guidance built around the law firm owner’s best interests.